A global decorative metal packaging manufacturer exporting to 50+ countries transformed its sales pipeline with Arketic AI. From intelligent prospect scoring to automated CRM workflows, discover how AI replaced manual prospecting and made sales teams 4x more effective.
A prominent decorative metal packaging manufacturer, recognized as a leader in transforming raw metal into premium packaging solutions, serves a wide range of industries including food, beverage, medical, cosmetics, and textiles. Operating from a modern facility in Istanbul with 100 expert personnel, the company exports to over 50 countries, primarily within the European Union and extending to the United States and other international markets. Their product portfolio is extensive, featuring over 100 different forms including round, oval, and heart-shaped metal boxes, all supported by an in-house CAD/CAM and CNC mould workshop for custom designs.
With vast international potential for its products, the company continuously tracks new markets and prospects. However, standard web scraping tools were insufficient since thousands of potential customers exist, each with different levels of alignment to the company's product range. For example, an automotive parts supplier may need metal casing for shipment, but a confectionery brand would be a far better match given the manufacturer's core expertise.
Beyond finding and segmenting prospects, scoring leads and assisting sales teams with automated tracking and follow-ups remained rudimentary. Despite the existence of a CRM system, regular data feed-ins, success metrics, and correct lead progression were not being consistently monitored.
Additionally, CRM analysis and reporting had been conducted via fixed KPIs, which were difficult to restructure based on evolving needs, seasonality, and product focus.
From prospecting all the way through CRM flow management, the workload justified implementing an AI-based assistant and agent solution.
Arketic AI delivered a multi-layered solution addressing each operational challenge through integrated sub-services.
Intelligent Prospect Discovery: An automatic parsing engine enables sales operations to conduct country-based, industry-based, and custom searches. While relevancy parameters can be overridden by the sales manager, the system also generates its own search metrics as a seed, based on previous successes and performance indicators.
AI-Powered Prospect Scoring: Results are parsed and scored on multiple parameters by AI, including but not limited to: the prospect's product line; web alignment analysis (from website content to LinkedIn follower profiles); historical experience data; up-to-date country trade rules, practices, and logistics costs.
The Arketic AI engine enables scoring on parameters set by both sales operators and the Arketic AI business services team.
CRM Integration and Automation: Scored data is fed directly into the company's CRM system, complete with addresses, connection information, potential product line matches, and ready-made templates populated with the prospect's potential interests, all delivered to sales personnel automatically.
Continuous Reporting: Thanks to Arketic AI's workflow-based operations capabilities, seamless and continuous reporting is made available for sales operations to track lead conversion in real time.
Arketic AI's prospect optimization engine enabled up to a 78% increase in qualified cold prospects, a result uncommon even for the most optimized standard web crawlers. The Arketic AI engine can utilize both outbound AI engines and its own LLM models, fed through its RAG-enabled architecture. This means not only outbound information is assessed, but in-company knowledge assets are leveraged without sharing sensitive trade data to cloud-based AI engines, delivering a best-of-breed solution.
The approach did not reduce headcount but made sales teams 4x more effective. Beyond prospecting, the engine's integration capability enabled the company to auto-create business letters and follow-on automated flows, allowing sales teams and managers to track progress effectively. Old prospecting-to-sales cycle times were reduced by 80% compared to the period before the solution was implemented.
Following the high success rate of Arketic AI's optimized engines, future plans include automated tailor-made product design sharing with customers at earlier stages during the sales cycle or for add-on sales. Arketic AI's embedded integration engine also works with the company's ERP system to feed in design documentation for up-to-date cost estimation of custom designs, enabling instant alternative sales offerings.
As with many forward-thinking organizations, the company also plans to incorporate Arketic AI into HR, manufacturing execution, and other branches of operations for enterprise-wide operational excellence.
Conventional solutions typically fall into one of the following categories: acting as a hub for one or multiple AI solutions; using external robotic engines to automate flows once AI output is generated; or requiring expert AI engineers to tune and integrate into existing environments.
Arketic AI stands apart by enabling organizations to incorporate their sensitive existing data without disclosing it to third-party cloud providers. AI decisions rely not only on publicly available web data but also on the company's own proprietary data, all without sending sensitive information outbound.
Architecturally, Arketic AI can function on-premises or in Arketic's own cloud data center, fully compliant with local and national regulations for holding sensitive customer data.
With its integrated automation engine, Arketic AI enables seamless flow of AI-generated outputs without the need for any external third-party toolset. And through its agent creation engine with straightforward tutorials, users can create their own agents without requiring Arketic professional services.
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